Sales for the non-sales people. You need customers and getting them doesn’t have to be scary.

There is nothing more terrifying than SALES to the non-salesperson. Every business needs customers, so how will you go about picking a business that works for you? In this episode of the Franchise Scout podcast, we explore the essential topic of sales and selling. Our guest, David Hiatt, is an authority on the subject. Formerly a sales trainer franchisee, he now oversees franchise sales for Sandler Sales Systems. Uncover the different types of business development along the Sales Spectrum – from low to high sales. Learn how to truly understand the business development role in your research (and how to honestly assess the fit). This episode is essential listening, particularly if sales and selling is uncharted territory. Sales: it’s not such a dirty word, after all.