Research Episode

Naughty or Nice. Which list do you want to be on?

Any time you play a game, it’s nice to know the rules. Not everyone grasps the fact that a quality franchisor is looking at you just as hard as you’re looking at them. Welcome to the “Naughty or Nice” episode where we take you behind the scenes in the world of Franchise Development (aka Franchise Sales) and expose the rules that every serious prospective franchisee needs to know.

I was a franchise recruiter for 1-800-GOT-JUNK? early in my career. I needed to see a wide array of behaviors and actions (or secretly wanted to) in qualifying someone to continue the investigation process. And then some people did something—knowingly or unknowingly—that left me no choice but to close their file, possibly slamming the door on their franchise dreams.

You’ll hear first-hand from experienced franchisors and learn what it takes to get on their “Nice” list and keep off the “Naughty” List.

Our franchisor guests cover a range of business and ownership categories, letting you get the inside scoop on what franchisors are generally looking for, as well as and how it might differ from one business to the next.

• Business services
• Retail-based personal services
• Light manufacturing
• Residential and commercial services

Discover how to start your research, keep on target to landing your dream franchise opportunity, and avoid unknowingly shooting yourself in the foot along the way.