David Hiatt
Experts Episode
Sales for the non-sales people. You need customers and getting them doesn’t have to be scary.
There is nothing more terrifying than SALES to the non-salespeople. Every business needs customers, so how will you go about picking a business that works for you? If you are considering business ownership and don’t have a strong background in sales and business development, are you destined for failure? Not necessarily.
In this episode, we explore the essential topic of sales and selling with our guest, David Hiatt. As the title suggests, it’s geared towards listeners who might be a little overwhelmed (or downright terrified) by the notion of sales and selling.
Starting with Franchise Sales Spectrum, we get granular about the different types of business development for various businesses from passive retail to outbound cold calling (that puts the fear in most).
Our focus switches to your research:
- How you can get a true understanding of the business development aspect
- Determining what your role will be (it’s not always sales)
- Importance of taking that honest look inward (can I do, and will I do “X”)
- And the keys to finding alignment in your role
This episode is essential listening, particularly if sales and selling are uncharted territories. Sales: it’s not such a dirty word, after all.
About our guest:
David Hiatt
Business Development Expert
When it comes to selling and sales training, David Hiatt is an authority. David is recognized internationally as a business development expert specializing in executive sales consulting and sales productivity training. Previously, he was a sales training franchisee (with locations in 3 states) and now oversees franchise development for Sandler Sales Systems. In addition, he helps the network of 250+ global partners market and deliver enterprise-level sales training.
About your host:
Grant Bullington
I’ve been helping people explore franchise opportunities for over 15 years. While the industry continues to evolve, one thing remains constant: prospective franchise owners have a lot of questions. And without getting answers and education, dreams of business ownership remain unfulfilled. My goal as your host is to help you get closer to your ideal franchise – step by step, topic by topic. I love hearing peoples’ franchise success stories – you’re my inspiration for the Franchise Scout and hope this podcast helps you to have your story to share. Thanks for listening, Grant.
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